It's All About the Conversation

Acquisition is half the problem, Conversion is the other half.

About

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True Internet Marketing Experience

Since 1995, I’ve been involved in internet marketing and development, constantly pushing for better ways to develop and promote virtually every kid of product and service out there.  It’s very rare that I come across an industry that I haven’t touched on in some way.

As Founder and President of FreshCurrent,  I’ve led a team of experts and leaders in the internet world since 1997.  Through out the years, I’ve chosen to remain fairly small and nimble, working with a small number of clients to make the largest impact possible for each one.  Since 1997 I’ve worked with more than 400 clients across many industries and have found one major thing in common with all of them.

Internet Marketing is Internet Marketing no matter what your product or service.  The key is understanding your market and promoting it the correct way. (Read more about my strategy here.)

Though website design and development services remain integral for delivery, my focus is to continually create custom internet marketing campaigns for a national and world wide client base.  I have Internet and Social Media Marketing expertise in:

Search Engine Optimization, Search Engine Marketing, Email Marketing, Mobile Marketing, Social Media Network Marketing tools (Blogs, Twitter, LinkedIn, Facebook and other Viral, Buzz, Word of Mouth strategies).

Relationships and ROI

My aim, and the key to my success over the past 15 years, is to develop lasting relationships with my clients. We add more value and our clients reap more benefits, given our approach to understand the long-term goals and to be part of the client team in achieving those goals. Working together to create a strategic internet marketing plan, aggressively implementing the deliverables, managing progress, and tracking our success ensure a strong relationship and a positive return on investment for our clients.

Mark Peesel

Image by Wendy Schott Photography

About me

In 1997, I founded FreshCurrent, an award winning interactive agency in Denver.  I have more than 15 years developing online businesses via internet marketing and social media.I also have  deep executive experience in technology and media management and development.

I recently decided a change was in order and closed FreshCurrent after the offer to join Vermilion Design + Interactive in Boulder, CO as the Interactive Director.

I use my expertise across a number of industries in building online revenue models, increasing website acquisition & retention, developing custom database applications and integrated internet marketing and social media campaigns.

In addition, I’ve led projects for organizations such as Adidas, Great-West Life and Annuity, StorageTek, PakMail, Outward Bound, Colorado Department of Natural Resources, Into the Wind, Redfeather Snowshoes, Sun Microsystems, IZZO systems, ZomeTool, BarnhartCMI, JohnstonWells Public Relations, and as many as 300 others.

I’m an active member of the Alpine Rescue Team based in Evergreen, CO.

I can be contacted at mpeesel [at] backleft {dot} com.

Written by mpeesel

April 23rd, 2009 at 10:58 pm

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