It's All About the Conversation

What is social media marketing?

Social Media Marketing is the conversation to the public that you engage in to enhance your brand.   Everyone will tell you that it’s about using only Twitter or a blog or facebook or Search engine optimization or pay per click, and it is to a point, but really, It’s All About the Conversation.   How are you conversing with your [potential] customers?  There are 3 responses that you will typically get from your clients.

1. They like you.
2. They don’t like you.
3. They don’t care about you.

Which one is worse?

Number 3 is the worst and indifference is the hardest thing to overcome.  As they say, there’s no such thing as bad feedback.  I’d rather hear from a client who was upset than not hear from one who was indifferent.  Indifference is explained well here by Fast Company.

They take it one step further in defining who’s behind your conversation:

The one thing people respond to is other people. So instead of focusing on your shiny new blog or cool new Facebook app–the place to start is to figure out who will be the people behind it. Find the individuals who will be interacting on behalf of your brand in social media, and then give them the tools and support to do it well. All the companies that get credit today for doing social media well–Zappos, Dell, Comcast–have all become comfortable with letting individuals from their company become the faces for their brand. These are the voices that I often call “accidental spokespeople.” Within them is the real secret to using social media to be a brand that actually matters: offering a real human connection.

This is what I do.

• Help you with who’s behind the scenes to build the conversation.
• Create the perfect combination of search and social networks for your business.
• Help you with your messaging.
• Help promote and enhance your brand.

I truly believe that acquisition is half the problem and conversion is the other half.  Both can be drastically improved with the right Social Media Marketing campaigns and we will help you get it right.