Just as we’re building more and more Facebook apps (stay tuned, they’re pretty cool) it seems more users are bailing on Facebook and committing Facebook Suicide, if they can find the link. So, in case your curious, here’s a link to more info about this.

How do I delete my Facebook account?

As I look through log files for clients and potential clients, I’ve noticed some interesting trends.  First, the website traffic of companies without social media programs in their marketing plans generally have fairly random, but flat traffic.  And those that include social media planning in their marketing campaigns have increasing traffic with significant spikes around their marketing campaigns.

Some of you may be wondering what a Social Media Strategy is…  Well, from my point of view, it’s any way that you can start or add to a conversation with current or future clients.  Of course you all know about Twitter, Linked in and blogs (links are to my accounts, btw), but maybe you don’t know how to use them, or aren’t using them enough.   Here are some ideas:

Here are 6 ideas to develop a Social Media Strategy:

1. Find a way to start a conversation

   This can mean many things, but basically, it’s a way for you to find out what the world is saying and how you can participate in that conversation.  For instance, you could search Google trends for topics that relate to your business.  In this example, I’ve used the terms “toys.”  From this we can learn several things.

   A. People search on the term exponentially higher at the end of the year. (no surprise)
   B. Toys are big in the UK. (interesting)
   C. The top US city for Toys is Philadelphia. (interesting)

   You can also use the Wordtracker tool to learn what people are asking using your keyword, in this case, Toys:

   1	where can i get free toys for christmas	590
   2	where is the nearest toys r us store	566
   3	super why toys	296
   4	what are the top ten toys this year	249
   5	how to make wooden toys	241
   6	how much are my star wars toys worth	127

   What does this mean?  Well, this is when we get into local search where you can focus your marketing efforts by location, keyword and actual, user questions.  For instance, if you’re giving away free toys for Christmas, then you should be answering that question on your website.

2. Start the conversation with a blog

   I’ve found the best, fastest and easiest way to get content out to the world is a blog.  Blogs are fairly easy to set up and maintain.  You can get free one or get one included with a basic hosting account many places.  If you already have a website that works well, than use this as an add-on to your website.  Do research and post regularly.  My advice is one really good, in depth article per week with several quick-hit articles during the week. (read mine at It’s all About the Conversation)

3. Get a Twitter account, even if you think it’s silly, it can’t hurt

   Twitter may not be for everyone and, unfortunately, it’s getting hurt by spammers and fake accounts, but it is still useful in many ways.  And with a recent $100 million in investment money, I expect it will get better.  And just because you have a twitter account, doesn’t mean you have to Tweet all the time.  Let your blog tweet for you, after all, that’s one of the many things it can do.  It will turn your blog entries into tweets so you don’t have to!  And, the best part is that all of your Tweets become search engine bait. So, get a Twitter account, start tweeting, search on Twitter trends to find more users similar to yours and then retweet their tweets too. (Follow me here)

4. Use Facebook more

   Of course you have a face book account already as most people do. While I typically keep my business contacts out of Facebook, I’ve found it’s nice to occasionally include what I’m doing in my status updates.  And again, this can be done automatically via your blog or twitter account. (If your a friend, friend me here)

5. Get a LinkedIn account

   LinkedIn is the professional version of Facebook and is pretty much business oriented. It’s a great place to list your business services and accomplishments.  It can also include your blog via a widget and has a status update that can be managed remotely.  It is also very search engine friendly. (If you’re a business contact, find me here)

6. Email Marketing is still key

   Email marketing still remains one of the best way to be in touch with your customers.  I know that I haven’t been great at it, but I am better at updating my blog and Twitter account.

The goal with all of this is to create a variety of avenues with which to distribute your message. Many of these can be tied together so you only have to update one and the rest get notified.  There are many other ways to get the word out, but these are the top performers and will get you more traffic, guaranteed.  If you have questions or ideas, please let me know.  I can also help to manage the process and submissions so you don’t need to worry about it.  Contact me for a free analysis.

Recently I’ve had several friends tell me that they’re not using facebook as much as they used to or anymore.   My brother keeps talking about “facebook suicide,” a term I first heard from him.  Basically it means he would unfriend everyone or just turn his account off and walk away.  He hasn’t done that yet, but I do have another friend who did.  In both cases, they just got too tired of “acquaintances” wanting to be their friends, and the endless stream of useless application and requests from friends.  How many food fights and mafia wars can you be in!?

I also have slowed down my facebook access, checking only once every couple or few days instead of several times a day.  I have to say, the novelty has worn off.  That said, I have been in closer contact with a few friends that I probably wouldn’t have made otherwise.

As  business application, I don’t believe it’s nearly as effective as others.  But it is in the top 4 popular social media applications, which are: Twitter, blogs LinkedIn, and facebook (according to Social Media Marketing Industry Report at WhitePaperSource.com)

Anyway, back to facebook suicide…  According to the April 27 issue of Advertising Age, we’re not alone.  It explains why nearly a third of social networkers are frustrated and why social network marketers have to work harder and be much more transparent.

How to Get the Most Out of Social Networks and Not Annoy Users – by Emma Hall

Nearly a third of social networkers say they are fed up with the constant requests to join groups and try new applications, according to research by the Internet Advertising Bureau in the U.K. That means marketers will need to work harder and keep innovating if they want to harness the consumer power of social networks and persuade people to join their sponsored sites or pages.

When asked “What do you dislike about social networks?” by far the highest response, at 31%, was that there are too many invites to install applications, followed by 16% who said “when advertising isn’t relevant to me.” Slightly more than 5% complained about messages from brands and another 5% actually lamented the addictiveness of social networks. About 12% said they had no complaints. The research showed that 7% of respondents sign up to find out about brands.

I’ve also recently noticed that I’ve been “unfriended” by at least 2 friends and I don’t know why.  But, I suspect it also has to do with people trimming their friend lists to make a tighter circle of close friends (that maybe won’t throw food at them).

Oh, and please share this on facebook!